Jul 29, 2019
Digital marketing fundamentals are important for any business owner and marketer.
It’s important to inform yourself on how you can reach new customers, donors, or clients using all the exciting digital marketing channels and tactics that are available to you.
To be effective at digital marketing, you need to leverage...
Jul 22, 2019
In a fast-paced world, you need to build a relationship with your customer. To get started on getting leads and sales in the door, you need to understand your customers buying journey.
In this podcast episode, I will guide you through the 5 stages of the customer journey and how to create a customer journey map.
Jul 15, 2019
Interview with Brand Strategist, Melinda Martin. She will cover the 5 common copy-writing mistakes a lot of us entrepreneurs make and how to fix those mistakes ... and so much more.
Jul 8, 2019
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.
Jul 1, 2019
When you are in the start-up stage of your business, you are all about the testing stage, giving away tons of free content and services and collecting testimonials. In this stage, feedback to grow your business is more important than customers right now. This is the time to improve your brand, improve your services...